Changing Travel Rewards
Travelers and Rewards Programs are forever tied together. So, whether you rake in your points with a gleeful smile or begrudging scowl, you can’t pass up the freebies travel companies throw at you for your loyalty. But changing cultural values mean companies have to change their rewards to keep people interested. The trend these days is toward offering experiences instead of just discounts and making more personalized offers to the targeted traveler. Read all about it in the New York Times article below and check out what we have to say about rewards programs in out free Trip Planning Guide
Trending New companies are entering the travel rewards industry, addressing the needs of younger travelers, while traditional loyalty programs are also expanding their offerings. There is no shortage of generalizations about America's younger generations, but one that definitely rings true is their desire to travel, and travel often.